Na \u0159\u00e1dc\u00edch n\u00ed\u017ee bych se cht\u011bl tentokr\u00e1t zam\u011b\u0159it na v\u011bc, kter\u00e1 m\u011b posledn\u00ed dobou, ani bych ne\u0159ekl \u017ee roz\u010diluje, ale minim\u00e1ln\u011b zar\u00e1\u017e\u00ed. Jde o na\u0161e (nesn\u00e1\u0161\u00edm to slovo) celebrity<\/em>, kter\u00e9 prop\u016fj\u010duj\u00ed svoje slavn\u00e9 jm\u00e9no a vliv na propagaci produkt\u016f zna\u010dek, kter\u00e9 maj\u00ed pot\u0159ebu do t\u011bchto lid\u00ed investovat nemal\u00e9 pen\u00edze i t\u0159eba jen za to, \u017ee se s on\u00edm produktem vyfot\u00ed na sv\u016fj Instagram.<\/p>\n S t\u00edmto faktem v\u0161ak nem\u00e1m nejmen\u0161\u00ed probl\u00e9m. Pokud vid\u00edm jasn\u011b, \u017ee je to reklama, m\u00e1m pro to pochopen\u00ed. Jen\u017ee se st\u00e1v\u00e1me st\u00e1le \u010dast\u011bji ob\u011btmi reklamn\u00edch kampan\u00ed, kter\u00e9 se jako reklama v\u016fbec netv\u00e1\u0159\u00ed.<\/strong> T\u0159eba pr\u00e1v\u011b ony celebrity, kter\u00e9 si z ni\u010deho nic po\u0159\u00edd\u00ed nov\u00fd telefon od (t\u0159eba)<\/em> Samsungu, pak hned nov\u00e9 hodinky od (t\u0159eba)<\/em> Samsungu a najednou maj\u00ed od (t\u0159eba)<\/em> Samsungu i slipy. Tv\u00e1\u0159\u00ed se to stra\u0161n\u011b p\u0159irozen\u011b, ona celebrita ne\u0161et\u0159\u00ed chv\u00e1lou a v ka\u017ed\u00edm druh\u00e9m postu nezapom\u00edn\u00e1 zm\u00ednit, \u017ee fotka byla po\u0159\u00edzena jej\u00edm nov\u00fdm, epick\u00fdm (t\u0159eba)<\/em> Samsungem, kter\u00fd m\u00e1 tohle a tamto.<\/p>\n Ob\u010das nezapomene p\u0159ipomenout, \u017ee je to bomba, \u017ee je mega spokojen\u00e1 a \u010dastokr\u00e1t je vid\u011bt s on\u00edm produktem.<\/p>\n Takto p\u0159ib\u00fdv\u00e1 content (obsah – sem se mi prost\u011b tohle anglick\u00e9 slov\u00ed\u010dko, st\u00e1le v\u00edce b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9 i v \u010de\u0161tin\u011b, hod\u00ed)<\/em>, nen\u00e1padn\u011b ohashtagovan\u00fd a na ka\u017ed\u00e9ho u\u017eivatele, kter\u00fd se na to d\u00edv\u00e1, to mus\u00ed p\u016fsobit, \u017ee p\u0159edchoz\u00ed produkty a zna\u010dky byly naprost\u00e9 \u0161mejdy a jen (t\u0159eba)<\/em> Samsung d\u00e1v\u00e1 smysl. Proto\u017ee v\u011bt\u0161ina lid\u00ed, je tak snadno zmanipulovateln\u00e1 a\u017e hr\u016fza.<\/p>\n Tato \u201cp\u0159irozenost a pravost\u201d na profilech celebrit, v\u011bt\u0161inou vrchol\u00ed n\u011bjakou skv\u011blou sout\u011b\u017e\u00ed o spoustu nejlep\u0161\u00edch produkt\u016f (t\u0159eba)<\/em> od Samsungu. Hmmm\u2026<\/p>\n No dobr\u00e1, pro\u010d ne\u2026 Jen m\u011b pak trochu vad\u00ed, \u017ee potk\u00e1v\u00e1m lidi, kte\u0159\u00ed mi \u0159\u00edkaj\u00ed, jak ty na\u0161e celebrity ve velk\u00e9m m\u011b\u0159\u00edtku odch\u00e1zej\u00ed od produkt\u016f zna\u010dky (t\u0159eba)<\/em> Applu a po\u0159izuj\u00ed si produkty zna\u010dky (t\u0159eba)<\/em> Samsung. \u010cekaj\u00ed, jak na to budu reagovat, proto\u017ee snad v\u0161ichni, kdo m\u011b alespo\u0148 trochu zn\u00e1 v\u00ed, \u017ee Apple je m\u016fj \u201clove brand\u201d a zkr\u00e1tka srdcovka.<\/p>\n Do t\u00e9to doby jsem s t\u00edm v podstat\u011b v pohod\u011b a p\u0159eji ka\u017ed\u00e9mu, a\u0165 si vybere jak\u00fdkoliv (t\u0159eba) telefon, od jak\u00e9koliv zna\u010dky.<\/p>\n Jen\u017ee\u2026<\/p>\n Jak je mo\u017en\u00e9, \u017ee pak vid\u00edm\/potk\u00e1m onu celebritu, kter\u00e1 na sv\u00e9m (t\u0159eba)<\/em> Instagramu jasn\u011b ukazuje svoj\u00ed velkolepou spokojenost se sv\u00fdm skv\u011bl\u00fdm (t\u0159eba)<\/em> Samsungem a p\u0159itom v re\u00e1lu pou\u017e\u00edv\u00e1 (t\u0159eba)<\/em> iPhone. NE SAMSUNG!<\/p>\n Zkr\u00e1tka m\u00e1m probl\u00e9m s t\u00edm, \u017ee n\u011bkdo jen propaguje produkty\/slu\u017eby, kter\u00e9 vlastn\u011b ve sv\u00e9m \u017eivot\u011b nepou\u017e\u00edv\u00e1 a pod\u00e1v\u00e1 to stylem: \u201ctohle je m\u016fj nov\u00fd telefon, kter\u00fd jsem si s\u00e1m po\u0159\u00eddil, proto\u017ee mi p\u0159ipad\u00e1 super a je v\u00e1\u017en\u011b bo\u017e\u00ed\u201d<\/em> nikoliv stylem: \u201cdostal jsem tady tento telefon, abych si ho vyzkou\u0161el a ud\u011blal na n\u011bj recenzi\u201d<\/em>. To mi p\u0159ipad\u00e1 tak pokryteck\u00e9 a um\u011bl\u00e9<\/strong> (koneckonc\u016f takov\u00e9 jsou soci\u00e1ln\u00ed s\u00edt\u011b v\u0161eobecn\u011b, tak\u017ee ve v\u00fdsledku to jen zapad\u00e1 do onoho celku, dne\u0161n\u00ed internetov\u00e9 reality)!<\/p>\n V\u011b\u0159\u00edm, \u017ee ka\u017ed\u00fd si tam p\u0159edstav\u00edte n\u011bkoho m\u00e9n\u011b \u010di v\u00edce zn\u00e1m\u00e9ho, u kter\u00e9ho jste si toho tak\u00e9 v\u0161imli. T\u0159eba v posledn\u00ed dob\u011b Leo\u0161 Mare\u0161<\/a>, kter\u00e9ho m\u00e1m v\u0161eobecn\u011b r\u00e1d, na sv\u00e9m Instagramu valil Samsung a p\u0159itom v jednom z posledn\u00edch d\u00edl\u016f #porazMarese<\/a>\u00a0(konkr\u00e9tn\u011b cca 4:23 min.)\u00a0m\u011bl iPhone 8. Pro\u010d? Samsung nebyl tak skv\u011bl\u00fd? Nebo u\u017e p\u0159estal Leo\u0161e platit, tak se Leo\u0161 vr\u00e1til zp\u00e1tky k tomu, co m\u00e1 rad\u0161i?<\/p>\n A takto bych mohl pokra\u010dovat\u2026<\/p>\n Jde mi jen o fakt, \u017ee kdy\u017e mi n\u011bkdo \u0159\u00edk\u00e1, \u017ee tahle slu\u017eba\/produkt je skv\u011bl\u00fd a r\u00e1d ho pou\u017e\u00edv\u00e1, chci v\u011b\u0159it, \u017ee to tak skute\u010dn\u011b je a ne\u0159\u00edk\u00e1 to jen proto, \u017ee ho za to zaplatila n\u011bjak\u00e1 firma.<\/strong><\/p>\n A to je mimochodem naprosto \u00fa\u017easn\u00e9 na Applu. Ten tohle nem\u00e1 zapot\u0159eb\u00ed! \ud83d\ude42 Ned\u00e1v\u00e1 slevy, ani nikomu za promo ned\u00e1v\u00e1 svoje produkty. Tud\u00ed\u017e, pokud vid\u00edte n\u011bkoho s nakousnut\u00fdm jablkem, m\u016f\u017eete se spolehnout, \u017ee si to koupil s\u00e1m (respektive \u017ee to n\u011bkdo koupil a nedostal) a pou\u017e\u00edv\u00e1 ho proto, \u017ee je s t\u00edm asi spokojen\u00fd atd.<\/p>\n Co Vy na to? Jak\u00fd na to m\u00e1te n\u00e1zor?<\/p>\n","protected":false},"excerpt":{"rendered":" Na \u0159\u00e1dc\u00edch n\u00ed\u017ee bych se cht\u011bl tentokr\u00e1t zam\u011b\u0159it na v\u011bc, kter\u00e1 m\u011b posledn\u00ed dobou, ani bych ne\u0159ekl \u017ee roz\u010diluje, ale minim\u00e1ln\u011b zar\u00e1\u017e\u00ed. Jde o na\u0161e (nesn\u00e1\u0161\u00edm to slovo) celebrity, kter\u00e9 prop\u016fj\u010duj\u00ed svoje slavn\u00e9 jm\u00e9no a vliv na propagaci produkt\u016f zna\u010dek, kter\u00e9 maj\u00ed pot\u0159ebu do t\u011bchto lid\u00ed investovat nemal\u00e9 pen\u00edze i t\u0159eba jen za to, \u017ee […]<\/p>\n","protected":false},"author":3,"featured_media":2495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[225,298,14,305,302,371,299,304,306,308,303,300,297,307,301,12,58],"_links":{"self":[{"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/posts\/2493"}],"collection":[{"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/comments?post=2493"}],"version-history":[{"count":5,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/posts\/2493\/revisions"}],"predecessor-version":[{"id":2833,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/posts\/2493\/revisions\/2833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/media\/2495"}],"wp:attachment":[{"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/media?parent=2493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/categories?post=2493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vahl.cz\/wp-json\/wp\/v2\/tags?post=2493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}